Solution Briefs

Driving ARPU with the Smart Feature Phone

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3 RADISYS SOLUTION BRIEF | Drive ARPU With Affordable Smart Feature Phone and Integrated Digital Apps Radisys Creates Sticky Digital Services with Pre-Loaded Apps Rich digital applications play a critical role in building customer loyalty. The applications that bring information to users and allow them to share quickly and communicate skillfully in their social circles are essential to building brand recognition that attracts new customers who will generate revenue. Radisys offers a full catalog of digital services and applications — the Engage portfolio — to foster richer customer experiences and drive engagement on all devices. With industry-leading performance and deployment flexibility, Radisys is the partner that gives mobile operators flexible infrastructure, applications, APIs, and services to satisfy the evolving needs of its network and customer base. Radisys knows from experience that growing the subscriber base comes with providing access to the right features. Revenue from these subscribers come from delivering entertainment and content apps, like YouTube and hosted cinema experiences. The social media phenomenon is another category that expands data consumption, with subscribers providing updates to friends and responding to challenges on Facebook, Twitter, and WhatsApp. And these social media applications also build energy around emotional apps – those that directly convey the personal connection between people, like with video calls, messaging apps, and community engagement channels. A successful digital engagement experience facilitates communication, content, and commerce in a consistent and user-friendly way. Integrating applications and creating a smooth deployment of services to users will drive customer growth, loyalty, and revenue. Pre-loaded apps on the feature phone not only make it easy for the subscriber to start using the feature, but it eliminates any hassles and resulting frustrations that they might encounter during the loading process. Radisys can tailor the selected applications for use on the network and ensure that the device and applications are ready to use right out of the box. Radisys can work with the operator to optimize offers that are tailored to the local markets – pre-paid, post-paid; integrated into mobile payment systems; zero rating services that can drive revenue through transactions or can create viral subscriber growth. Radisys Smart Feature Phone Adds Value: • Integrated applications for messaging, collaboration, content, and commerce drive increased digital engagement and ARPU • Unconventional communication vehicles via interactive two-way public and private channels • Conversational AI-based self-service virtual assistant applications enhance customer care experience, increased brand engagement, and reduce time to resolution • Seamless integration with operator-owned, third-party, and Radisys/Jio partnered digital commerce and content apps • Digital communication and engagement platform with APIs and SDKs to build custom apps 11 11 Care & Support Video Gaming Social Media Music Radio Education Entertainme nt Pre-loaded apps improve digital literacy and promote higher data usage

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