Solution Briefs

Driving ARPU with the Smart Feature Phone

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4 RADISYS SOLUTION BRIEF | Drive ARPU With Affordable Smart Feature Phone and Integrated Digital Apps This customer-first approach creates direct and social monetization. With easily upgradeable service tiers, subscribers can choose their path to the service that they desire. From eCommerce transactions that allow them to use their smart feature phone to make purchases to viewing advertising and marketing content from sponsors, Radisys knows how to create programs that drive ARPU via a new digital lifestyle for customers. Reliance Strength and Scale plus Radisys Execution Will Bring You Exponential Growth Reliance Industries Limited, the parent company of Radisys Corporation, is a Global Fortune 100 company with a history steeped in innovation. Growing from modest roots as a small textile trading firm into a multi-billion-dollar conglomerate, Reliance is now India's largest private-sector enterprise. Seeing an opportunity to drive mobile and broadband adoption, Reliance introduced Jio, a 4G LTE network mobile operator who completely disrupted India's mobile telephony market. Jio launched on September 5, 2016, and within four years grew to become the premier mobile provider in India with more than 388 million subscribers. Demonstrating unprecedented innovation and a customer-focused service delivery model, Jio exceeded the 100 million subscriber mark in its first 170 days of service and continues to delight customers with feature-rich service applications and inclusive pricing. Jio's set of digital services and apps introduced a digital transformation in India, where the average mobile data usage per subscriber is 11.7 GB per month – that makes India number one for mobile data usage in the world. Backed by Reliance's strength and Jio's field-proven scale, Radisys delivers feature-rich, customizable, and engaging solutions. We bring together efficient and effective communications and digital engagement applications, creating value and facilitating revenue growth for service providers, large enterprises, and SMBs. Radisys' 4G smart feature phones enable operators to accelerate subscriber growth, increase average revenue per user, and advance broadband penetration. Radisys digital engagement solutions and handsets are currently deployed in Jio's network on a massive scale and are fully capable of delivering exponential growth in your local and global markets. Additional data consumption and revenue resulting from applications. Add new revenue streams and increase data usage through engaging digital services Develop customer loyalty through appealing apps

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