How Mobile Operators Can Up Their Game To Support Digital Lifestyles

Telecommunication companies serve as the digital lifestyle conduit for countless customers globally but have traditionally had few, if any, ways to enhance how their customers interact with the digital world. Every day, customers connect through TikTok videos, Instagram stories, pins, tweets, posts and streams. They like, thumbs-up, heart and share their lifeworld without thinking about their cellular or internet service provider. As 5G deployments become more prevalent and enable customers to consume even more data, mobile operators have an opportunity to take a central role in their customer’s digital lifestyle rather than simply acting as the data pipe enabling their smartphone.

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About the Author

Natasha Tamaskar

Natasha heads corporate & product marketing and sales strategy for Radisys. Named last year as one of the Global Telecoms Business “50 Women to Watch,” Natasha brings nearly 20 years of telecom industry experience with particular expertise in product and corporate marketing, product strategy and business development for cloud, SDN/NFV, wireless and security solutions. Prior to Radisys, as the VP of Cloud Strategy, she was responsible for GENBAND's Kandy.io PaaS strategy and business development. Natasha also spearheaded and launched several of GENBAND’s key strategic solutions including Wireless Gateway, Network Security and WebRTC as the VP of Strategic Marketing. Natasha holds a Ph.D. in Computational Physics from the Liquid Crystal Institute at Kent State University.

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