Entertainment as Engagement for Friendlier, Faster and Fun Conversations

As we evolve from call center to contact center and from contact center to the Customer Experience (CX) hubs in new digital ways, innovation is blooming this summer.

Innovation comes in many forms. As software and data analytics advances, and as communications networks become faster and more pervasive, supporting powerful smartphones, anything we dream is possible in the digital world.

Gone are the days of just having to dial an “800” toll-free number to resolve your queries. No phone? No problem – just click to connect with an expert or bot to get your question answered in seconds.

Interactions with chatbot are so intelligent that it understands your language and can even surmise why you are calling in and present answers to questions you didn’t know you were going to ask.

Read the complete article, featuring insights from Radisys Head of Global Marketing and Sales Enablement, Natasha Tamaskar, via Customer Magazine

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