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Driving ARPU with the Smart Feature Phone

The keys to mobile network operators’ success are finding ways to shape user experiences and drive high-value data traffic on their wireless network. With smartphones, it is easier — users can stream movies, shop on ecommerce sites, interact on social media, all while remaining connected with families and friends in immersive ways that grow their  relationships. To extend the benefits of the digital economy to users who haven’t had access to mobile broadband or can’t afford a smart-phone. Operators can now reach those consumers with the same ARPU-increasing mobile broadband services previously accessible only to a segment of the subscriber base.

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