Transforming Network Trends into Opportunities

The pandemic has changed how we live, work, and play as many of our day-to-day activities have moved online and we are now more reliant on broadband connectivity than ever before. To keep up, our home networks must meet new bandwidth demands driven by a proliferation of users and devices all connecting during peak hours.

At the same time, the pandemic showed that industries that had already digitalized—think finance, entertainment, and retail—were best equipped to meet the demands of the pandemic. Physical industries such as manufacturing, warehouses and logistics, mines, and ports are now seeking to digitalize their operations to take advantage of more automation and remote control.

Both trends provide significant opportunities for communications service providers (CSPs) to deliver increased coverage and capacity to their residential and business customers, as well as to provide new revenue-generating services. CSPs can take a number of steps to differentiate their service offerings and to ensure that they capitalize on these opportunities.  

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About the Author

Natasha heads corporate & product marketing and sales strategy for Radisys. Named last year as one of the Global Telecoms Business “50 Women to Watch,” Natasha brings nearly 20 years of telecom industry experience with particular expertise in product and corporate marketing, product strategy and business development for cloud, SDN/NFV, wireless and security solutions. Prior to Radisys, as the VP of Cloud Strategy, she was responsible for GENBAND's Kandy.io PaaS strategy and business development. Natasha also spearheaded and launched several of GENBAND’s key strategic solutions including Wireless Gateway, Network Security and WebRTC as the VP of Strategic Marketing. Natasha holds a Ph.D. in Computational Physics from the Liquid Crystal Institute at Kent State University.

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