Powering the Engage Video Assistant to Enhance the Digital Customer Experience

In today’s global economy, with more consumer choices and worldwide brand reach, the customer experience matters more than ever. Available technologies provide tools that can control and improve the digital customer experience with automated self-service engagement and provide an alternative to expensive live phone or chat-based customer service.

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About the Author

Al Balasco

Al Balasco is the Vice President of Communications Solutions at Radisys. Prior to his current role, he was the Sr. Director of Product Management for the MediaEngine business. Before joining Radisys in October 2010, Al was the Director of Product Management in Avaya Inc.’s Unified Communications business unit where he was responsible for the delivery of a variety of collaboration solutions and partnerships. Prior to Avaya, Mr. Balasco was the Vice President of Product Management at Spectel and was instrumental in defining the company’s VOIP conferencing and collaboration strategy. He also served as Director of Marketing for Sonexis Inc. and Director of Product Management at Brooktrout Software. Mr. Balasco has over 25 years of product management, business development and marketing experience in the telecommunications industry and has an MBA from Northeastern University in Boston.

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