Telecommunication companies serve as the digital lifestyle conduit for countless customers globally but have traditionally had few, if any, ways to enhance how their customers interact with the digital world. Every day, customers connect through TikTok videos, Instagram stories, pins, tweets, posts and streams. They like, thumbs-up, heart and share their lifeworld without thinking about their cellular or internet service provider. As 5G deployments become more prevalent and enable customers to consume even more data, mobile operators have an opportunity to take a central role in their customer’s digital lifestyle rather than simply acting as the data pipe enabling their smartphone.
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